Friday, December 5, 2008

Mmm Mmm Research

Recently a Nightline report highlighted research being done at Cambell's Soup Company. They have hired an anthropologist to study why we eat what we eat and when. Most of us don't think to much about why we chose pizza for dinner last night or why we have bought that one brand of cereal we loved as a child. Since the economic downturn people have been turning to classic comfort foods. This has been a real boon for companies like soup companies. It also offers a unique research opportunity for those interested in human behavior. Over the next few months and years we can expect some interesting insights into how people cope with adversity in their lives and also how they make themselves feel a little better (or not) under tough circumstances. If nothing else, we can learn more about ourselves when we all turn inward and take a peek in these difficult economic times. 

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2 comments:

Web Designers Pitampura said...

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App Development Company Gurgaon said...

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